Massage Heights, a franchise that focuses on therapeutic massages and facials, has hired Loomis advertising agency to rebrand the company, which includes redesigning its website.

Shane Evans, co-founder and president of Massage Heights, said, “Our goal with the new branding is simple — to build a platform dedicated to the well-being of the people we serve. Recent studies indicate that consumers are taking a more proactive approach to health and wellness. We see a really great opportunity to reach people who are using massage to help them feel better and live better, and it is our mission to better align ourselves with this trend so that we can meet the growing demand of massage as a lifestyle choice.”

Loomis was tasked with the project of creating new brand messaging and a revitalized visual identity. The new brand elements will roll out across all platforms in-store and online, including Massage Heights’ corporate website, which was designed by Giles Parscale.

Alice O’Donnell, ‎vice president of marketing at Massage Heights, added, “When we asked guests why they come to Massage Heights, they consistently told us they are using massage for its long-term benefits throughout their lives. Through our research, we realized that’s what makes Massage Heights different. We’re part of our customers’ daily lives, not just when they’re stressed or are having temporary pain. We’re an integral part of their overall health and wellness.”

Massage Heights is on target to open 40 new locations this year.